Book review: Influence by Robert Cialdini

Miguel Gonzalez-Fierro
Feb. 15, 2021

Influence: The Psychology of Persuasion by Robert Cialidini describes what are the mechanisms that make us become influenced by other people. The book is full of anecdotes, experiments and stories about the six principles of persuasion: reciprocation, commitment and consistency, social proof, liking, authority and scarcity. What follows is a summary of the key ideas of the book.


book review; influence; psychology

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